Media release: Spinal Health Week: Back Your Inner Athlete

Media release time: Sun 26 Jun 2016, 12:00a.m.

Spinal Health Week 2016 runs from 23rd-29th of May and this year the Chiropractors Association of Australia, Tasmania (CAATAS) is encouraging Tasmanians to ‘Back Your Inner Athlete’.

“Every day more Australians are experiencing disabling low back pain, neck pain and headaches, limiting their ability to work and engage in an active healthy lifestyle” said spokesperson for the CAATAS Dr Ashley Dent.

Low back pain is a growing problem and now ranks second in Australasia and seventh in the world according to the World Health Organisation’s (WHO) latest Global Burden of Disease study. Neck pain is also problematic ranking ninth in Australia.

According to the WHO, ‘globally, around 31% of adults aged 15 years and over were insufficiently active in 2008 (28% men and 34% women). Approximately 3.2 million deaths each year are attributed to insufficient physical activity levels’.1

“Think about all the hours you spend each day sitting at work or school, commuting, on your computer or other mobile devices and watching television” Dr Dent said.

“Poor posture during these activities increases pressure on your spine which can cause lower back pain, neck pain, headaches and fatigue.”

Through the Back Your Inner Athlete campaign, the CAATAS would like to support the initiative of the WHO Member States in ‘WHA 66.10 to a voluntary global Non Communicable Disease (NCD) target for a reduction of 10% in physical inactivity by 2025’.2

CAATAS will be launching Spinal Health week with several community service activities. Chiropractors will be volunteering their time to man a recovery tent at the Kingston Beach Fun Run and Walk providing stretching, massage, and injury advice. The Run is held on Sunday the 22nd of May at 9AM, finishing at Kingston Beach. “CAATAS is proud to support Kingston Rotary in this event.” Dr Dent said.

“CAATAS aims to help empower Tasmanians to take control of their own health journey, whether it is getting an extra walk in each week or training for an Iron Man event.” The Back Your Inner Athlete campaign is aimed at all ages and all levels of ability; increasing activity within an individuals capability is our main goal.

“Adopting healthy habits today, such as improving postural fitness, can significantly reduce the risk of injury or pain in later years.”

The CAA Back App, which acts like your pocket chiropractor, will be released on the 23rd of May 2016. It can be downloaded for free from www.backyourinnerathlete.com.au, Apple App Store or Google Play. As you go about your day, it sends subtle reminders about checking your posture, activity levels, water consumption and movement. Its state of the art ‘Augmented Reality’ feature animates when hovered over Spinal Health Week postcards, which are free from your local CAA chiropractor. This shows users the correct posture they should maintain in everyday situations.

“CAATAS will be launching new initiatives throughout 2016 to help empower Tasmanians to make healthier lifestyle choices and Back Your Inner Athlete

  1. WHO Statistics: http://www.who.int/dietphysicalactivity/factsheet_inactivity/en/
  2. Lavelle, P. (2005). Fact File: Back pain. Retrieved 11th March 2010 from http://www.abc.net.au/health/library/stories/2005/04/24/1829000.htm

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Contact: Dr Ashley Dent 0408037652